The countdown to the London Olympic Games is on, with the English industry hastening to finish final infrastructure preparations before the country is bombarded with hundreds of thousands of tourists.
While upgrades have been made to public transport, public walkways and amenities, it wouldn’t be an Olympic Games if major sponsor McDonald’s didn’t also feature as a key part of London’s Olympic retrofit.
The fast food giant is a long-time sponsor of the games, so it will have a marked presence throughout the games.
Given that many of the venues built for this year’s games are being heralded as some of the most sophisticated Olympic facilities ever, it stands to reason that the sponsoring company would want to be just as groundbreaking.
The fast food chain has opened its doors on the world’s biggest McDonald’s restaurant. The eatery is located in East London and boasts a capacity to seat 1,500 diners at one time and serve 14,000 people daily.
The 3,000 square foot development is a testament to the ‘supersize’ stereotype associated with the chain, though in this case, the supersizing is delivered with a twist. While excess is almost always synonymous with waste, this new pop-up restaurant surprisingly moves in the exact opposite direction.
The plus-sized restaurant fits in with the green foundation underlying the various developments related to the games. The enormous McDonald’s is a green building, made primarily of recycled timber.
Not only will the building function as in a sustainable manner, using waste sorting facilities so that almost all of the food rubbish is recycled and offering fair trade chocolate and locally brewed beer, the building itself is completely recyclable.
After its six-week stint throughout the games, the restaurant will be dismantled with nearly all of its materials, furniture and fittings reused in already-running McDonald’s restaurants.
While all of the venues and infrastructure upgrades being undertaken in the lead-up to the games are notable, perhaps the most impressive industry works are those that are to come. Sustainability will play a key role in how the industry is able to transform the post-Olympics built environment, making these venues a part of long term built works, changing the London skyline long after the games are over.