Sydney’s New Icon | Barangaroo?

James Packer Crown Casino

James Packer’s Crown Casino. Image Source: Herald Sun

Billionaire businessman, James Packer has shortlisted four of the world’s best architects to bid to design and build the urban masterpiece that will be Crown Sydney.

The proposed $1 billion six-star Crown Sydney resort will be a dramatic addition to Sydney’s skyline and be built across a giant 6,000 square metre site in Barangaroo.

The four contending firms include Adrian Smith + Gill Architecture, Kohn Pedersen Fox Associates, Renzo Piano and Wilkinson Eyre Architects.

Three of the four firms have already toured the site, with the fourth expected to arrive in the coming weeks. Architectural firms have been given until April to submit their proposed designs with the project awarded in May.

Judges will include representatives from Crown, the Barangaroo Delivery Authority and leading builders, Lend Lease.

“The four architects have been advised they are competing for the right to design Crown Sydney. All of them view this as a fantastic opportunity to create a truly global statement that will become synonymous with Sydney,” said Mr Nisbet, Crown’s Executive Vice-President for strategy and development.

The Daily Telegraph reported that while there is no prize for the winning design, firms can expect to earn up to $10 million in construction commission.

James Packer Crown Casino

Artist’s impression of the proposed Perth development, (insets) Barangaroo in Sydney and Crown Melbourne and James Packer. Source: The Daily Telegraph

Packer aspires for Crown Sydney to be a celebrated landmark when he delivered his ambitions for the building. “Sydney deserves one of the world’s best hotels and with these amazing architects I’m confident we will see the most iconic building constructed here since the Opera House,” he told The Daily Telegraph.

“I want this hotel resort to be instantly recognisable around the world and feature on postcards and memorabilia promoting Sydney. That’s how you attract international tourists, create jobs and put Sydney on the map.”

The design brief was delivered for the 65-storey building which includes:

  • 350 rooms
  • 70 opulent suites on the upper level
  • 100 private luxury apartments
  • Two fine dining restaurants
  • Luxury retail spaces
  • Spa and beauty facilities
  • An executive lounge and multiple levels of VIP gaming

The casino will also include Crown’s signature Mahogany Room, Chairman’s Club and 10 Sky Private.

Each finalist has incredible architectural credentials for Packer’s consideration. From Adrian Smith’s record-breaking skyscrapers, Wilkinson Eyre Architect’s who were behind the avatar-inspired Singapore’s Gardens by the Bay and Kohn Pedersen Fox Associate’s superior hospitality projects.

James Packer Crown Casino

Big plans … making way for James Packer’s $1 billion Crown Sydney Resort may mean redesigning the southern cove.

Italian designer Piano is a celebrated Pritzker Prize winner and already has links to Australia through his design of Sydney’s Aurora Place, an award-winning office and residential tower with architectural elements linked to the curved design of the Sydney Opera House.

Upon planning approval, construction for Crown Sydney is scheduled to begin in 2014 and would be open in 2018, the end of The Star’s (Sydney’s current casino) exclusivity arrangement in the city.

By Angela Fedele
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